← Field & research
Market research
Who buys what, where, how often, and why they choose a brand.
The questions
- 01Age groupone choice
- 02Where do you usually buy?one choice
- 03How often?one choice
- 04What matters most when you choose? (rank)ranking
- 05Your favourite brandshort answer
More for field & research
Household surveyFor field collectors: household size, income band, services used, with consent first.Beneficiary survey (NGO)Did the programme reach people, and did it help?Brand awarenessUnprompted and prompted recall, where they saw you, and intent.Customer censusDoor-to-door or shop-to-shop: who your customers are and what they use now.