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Brand kit

The smiling bell.

A bell asks out loud; the face is the one customers tap to answer. Use these files as they are: please do not redraw, recolour or stretch them.

AskBell logo on white
AskBell logo on deep teal
  • • Leave clear space around the logo at least the height of the bell’s clapper.
  • • The smallest logo is 24 pixels high on screen, 10 mm in print.
  • • On photos or busy backgrounds, use the white logo on a deep-teal panel.
  • • The face always smiles. Do not add other expressions or animate it without asking.

Colours

Teal #0B5D5E

The brand: the bell, links, headings in colour.

Deep teal #083F40

Covers, dark sections.

Coral #FF6B4A

The clapper and the one main button. Ink text on it, never white.

Light teal #5FD0C6

The bell and accents on dark backgrounds.

Ink #0F1F1F

Text.

Mist #F0F6F5

Soft section backgrounds.

Type

Fraunces

Headings and the wordmark. Light weights at large sizes.

Geist

Everything else: text, buttons, forms. Geist Mono for small labels.

Files

Press and partners: write to hello@askbell.app for anything not here.