← Field & research
Brand awareness
Unprompted and prompted recall, where they saw you, and intent.
The questions
- 01Which brand comes to mind first for this product?short answer
- 02Which of these have you heard of?several choices
- 03Where have you seen our brand?several choices
- 04Would you try it?one choice
Questions appear only to the people they apply to: someone who rates you low is asked what went wrong.
More for field & research
Household surveyFor field collectors: household size, income band, services used, with consent first.Beneficiary survey (NGO)Did the programme reach people, and did it help?Market researchWho buys what, where, how often, and why they choose a brand.Customer censusDoor-to-door or shop-to-shop: who your customers are and what they use now.