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Pricing survey (Van Westendorp)

The four classic price questions: too cheap, a bargain, getting expensive, too expensive.

The questions

  1. 01At what price would it be so cheap you would doubt the quality?number
  2. 02At what price would it be a bargain?number
  3. 03At what price would it start to feel expensive?number
  4. 04At what price would it be too expensive to consider?number